The Annapolis Valley Sport and Event Tourism Association (AVESTA) was incorporated in the spring of 2007 by a variety of interested municipal, provincial, community and facility stakeholders. The following outlines AVESTA's vision and mandate.

Vision:

That Annapolis County become a leading destination for sport and event tourism in Atlantic Canada.

Mandate:

To promote the Annapolis Valley region as an event destination by facilitating, identifying and supporting the retention and expansion of cultural, festival, sport and unique events.