The Annapolis Valley Events & Sport Tourism Association exists to promote the Annapolis Valley region as an event destination by facilitating, identifying, and supporting the retention and expansion of cultural, festival, sport and unique events.

 

The Annapolis Valley Event and Sport Tourism Association (AVESTA) was formed in the spring of 2007 to facilitate the Annapolis Valley becoming a leading destination for sport and event tourism in Atlantic Canada. Spanning West Hants, Kings and parts of Annapolis County, AVESTA is comprised of representatives of local municipalities, sporting associations, educational institutions, businesses, provincial representatives and economic development associations.

 

AVESTA is pleased to undertake initiatives in five key program areas:

 

1. Conference and Event Planning
2. Bid Support and Development
3. Education and Advocacy
4. Partnership Development
5. Marketing and Promotion

The Business Plan identifies initiatives to be conducted over two fiscal years. Some of these initiatives may be initiated prior to April 2007 but for the purposes of the Association and this Business Plan it is in reference to fiscal years 2007-08 and 2008-09.

 

As AVESTA is newly formed, the majority of the initiatives are related to start up requirements and initial infrastructure requirements for the Association. The latter months of 2008-09 and subsequent years will focus on the operating and implementation requirements of AVESTA.